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Splash Car Wash, which operates 16 locations throughout New Haven, Fairfield...

The History of Splash Car Washes


Splash Car Wash was founded by Mark Curtis and Chris Fisher with the opening of their first hand wash -- Splash, Greenwich. Both lifelong Greenwich, CT residents Curtis and Fisher cast aside their business suits and ties to immerse themselves in suds and water with the purchase of Greenwich Car Wash in 1981. Eventually renamed Splash Car Wash in 1994, to mark a totally innovative concept developed by Curtis and Fisher for washing cars on conveyor by hand in a tunnel, overwhelming response to their new hand wash became the catalyst for phenomenal growth at Splash.

Similar operations opened at Bedford Hills, NY in 1995 and Norwalk, CT in 1996. More locations soon followed as Splash Car Wash continued its expansion with the acquisition and development of “soft cloth” washes and the latest in washing technology offering exterior-only or full service automated washing.

Today there are 16 Splash Car Wash operations located throughout Fairfield, CT and Upper Westchester, NY counties: Bridgeport, Cheshire, Cos Cob, Darien, Fairfield, Greenwich, Hamden, New Haven, New Haven East, Norwalk, Shelton, Stamford, West Haven, Wilton, Bedford Hills, Brewster,  and White Plains. Splash Car Wash is among the 11th largest car-care companies in the country, and with over 27 years of experience, Splash Car Wash has fast become a leader in the car wash industry. What Curtis and Fisher then supposed to be a simple, turnkey business, morphed into a major operation employing more than 500 people and washing over one million cars per year.

Much success can be attributed to the dynamic marketing programs Splash Car Wash has deployed over the years for its customers including coupons, gift cards, loyalty programs, cross promotions with local businesses on the Splash Car Wash web site and comprehensive fundraising programs. More recently, effective use of electronic media has placed Splash Car Wash at the forefront of the car care industry as pioneers of social media tools such as Facebook and Twitter.

Even during its rapid expansion, Splash Car Wash has continued to maintain its commitment to the communities it serves. Since its first fundraising event in 1985 with the A.R.C. of Greenwich, Splash Car Wash has raised over one million dollars for many local organizations, charities and associations throughout Connecticut and New York. Splash handles requests from over 400 charitable organizations each year.

In 1999, Splash Car Wash became the only car care company to have employees win both the “Most Valuable” and “Car Wash Manager of the Year” awards in the same year, and it now has the honor of being the only car wash with two “MVP” awards. Splash Car Wash has won the prestigious Mass Mutual Blue Chip Enterprise Award and has been voted ‘Best Car Wash” over 20 times by various publications in New York and Connecticut.

Splash Car Wash car care services include: Hand Wash, Express Wash, After Hours Washing, Five Star Detailing and Lube and Oil Change.